Greg Pollock
President & CEO, Advocis

Greg PollockGreg Pollock is the President and CEO of Advocis, The Financial Advisors Association of Canada. At Advocis, Greg is responsible for providing effective strategic leadership and direction. He oversees all the day-to-day activities, including advocacy, continuing education, best practices and E&O insurance. In addition, he coordinates the interests of Advocis' 40 chapters and helps grow membership by giving voice to the more than 12,000 members nationwide.

He is also the Chief Operating Officer of The Institute, the leading designation body in Canada for financial services practitioners in the specialty areas of wealth transfer, estate planning and living benefits.

Prior to joining Advocis in 2008, Greg was general secretary of the 43,000-member Ontario English Catholic Teachers' Association (OECTA). Greg was awarded the Diamond Jubilee Medal in 2012 for his contribution to the teaching profession in Canada.

In recognition of his commitment to education and the financial advice industry, Greg was appointed to the National Steering Committee on Financial Literacy in February 2017. The committee is chaired by Jane Rooney, Canada’s Financial Literacy Leader.